The Tikkie Success Story
From idea to 8 million users
When ABN AMRO approached us with the challenge to ship a new product in 100 days, we knew we had to focus on the absolute core first. The problem was clear: people felt embarrassed asking friends to pay their share of a bill or gift.
Together with the team of ABN AMRO, we created focus on the absolute core of the product first. We found the target audience and applied design thinking principles to shift into their perspective.
The result was the realisation that they craved an extremely easy-to-use product, available for everyone with a Dutch IBAN. Early stage validation helped to create a fully functional app in just two weeks. Today, Tikkie is used by over 8 million Dutch people.
tik·kie (de/het; m en o; meervoud: tikkies) Per smartphone verstuurd verzoek om te betalen