Our approach:
scan.build.grow
Building ventures is in The Main Ingredient’s blood. Our strength lies in seamlessly navigating through the entire route of building a venture. However, we are equally capable of assisting you with executing specific stages or tasks as needed.
stage.1
Scan
This stage is all about validation. We work closely with you to select ideas that are interesting and viable for further development. Together, we explore propositions that open up underserved markets and uncover untapped potentials within your current customer segments.
Why do we scan?
We aim to identify and understand problems that are truly worth solving from a societal, business and innovative point of view. By discovering the first possible solutions, we can look for the ultimate sweet spot to start building our new venture.
How do we scan?
We employ strong business analytics, utilizing data-driven techniques to analyze industry trends and gain comprehensive insights. This will give you a clear understanding of the opportunity landscape, enabling well-informed decision-making.
Additionally, we conduct market research using service design principles to validate our concepts and ensure they deliver real value through consumer responses and the interactions between competitors within the market.
Another predominant part of scanning is carrying out experiments and building prototypes, in order to de-risk assumptions. Because before dedicating our time and resources to a new venture, we need to minimise the risks.
Additionally, we conduct market research using service design principles to validate our concepts and ensure they deliver real value through consumer responses and the interactions between competitors within the market.
Another predominant part of scanning is carrying out experiments and building prototypes, in order to de-risk assumptions. Because before dedicating our time and resources to a new venture, we need to minimise the risks.
stage.2
Build
Once it's clear that we all share conviction around the go-to-market strategy, we’ll go beyond validation and deliver proof of concepts. At The Main Ingredient, we have a full set of in-house capabilities to build a high end product and venture with it.
Why do we build?
Building digital ventures is in our blood. Seeing an idea come to life excites us. As an experienced team, we know how to ship and evolve products that are robust and loved by users.
How do we build?
We are a dedicated team of designers, developers, strategists, and copywriters with the expertise to build a working, market-fit product. We provide full-service branding. Our team takes you beyond software development to create customer-facing materials and establish effective marketing channels to launch your business.
stage.3
Grow
This stage is dedicated to scaling and integration. Now that our venture is born, we’re prepared to deal with various growth scenarios.
Why do we grow?
We believe in taking freshly built businesses forward. We are equally happy to use our spin-in or spin-out mastery. In the end, witnessing the success of a thriving venture is where real change happens!
How do we grow?
Together, we can start forming the team that will run and implement the business within the existing corporate structure. Or, if the venture asks for a spin-out, we’ll start identifying partners and assembling dedicated teams to run the business independently. If relevant, we focus on building a governance model that provides ongoing value creation opportunities.
Now it’s time to celebrate!
Now it’s time to celebrate!
Together we build ventures
that make a difference
We have experienced first hand how our ventures enrich peoples lives. Whether it be 8 million Dutch people using Tikkie, or a single person getting financially fit with Geldvinder.
Our main
Ingredients
We use customised innovation strategies that create brand new opportunities for our ventures to grow.
Innovation Strategy
Innovation strategy fuels progress, blending creativity and market insights to unlock new possibilities. It navigates uncertainty, propels growth, and shapes the future of enterprises
Value proposition
Innovation strategy fuels progress, blending creativity and market insights to unlock new possibilities. It navigates uncertainty, propels growth, and shapes the future of enterprises
Business Model Validation
Innovation strategy fuels progress, blending creativity and market insights to unlock new possibilities. It navigates uncertainty, propels growth, and shapes the future of enterprises
Go-to-market Strategy
We create value propositions to make our ventures stand out, enhance our brand’s appeal and boost customer loyalty.
Pricing Strategy
Branding
Crafting a distinctive brand identity and positioning, we communicate TMI's values and vision, leaving a lasting impression and forging strong connections with our audience.
Developing a comprehensive brand strategy that aligns with the company's mission, vision, and values, and sets the tone for all branding efforts.
Brand strategy
Creating and maintaining visual elements that represent the brand, including logos, color palettes, typography, and other design elements.
Brand identity
Crafting compelling and consistent brand messages that resonate with the target audience and communicate the brand's unique value proposition.
Placholder
Placholder
Brand messaging
Establishing and enforcing brand guidelines to ensure all communications and visuals remain consistent across all platforms and marketing materials.
Brand guidelines
Overseeing and managing the brand's reputation, monitoring how the brand is perceived by the public, and addressing any issues that may arise
Brand management
Technology development
Empowering seamless collaboration between our development and operations teams, DevOps drives speed, agility, and continuous improvement, enabling us to bring innovative solutions to life at lightning speed.
DevOps
We design our ventures with scalability in mind, ensuring they can adapt and grow to meet market demands without compromising efficiency or quality, paving the way for sustainable success.
Scalability
Our meticulous approach to architecture design creates robust foundations for our ventures, enhancing performance, security, and user experience while providing a seamless platform for future advancements.
Architecture
Leveraging cutting-edge AI technologies, we unlock new possibilities in product development, personalization, and data analysis, driving innovative solutions and smarter decision-making.
Generative AI
Leveraging cutting-edge AI technologies, we unlock new possibilities in product development, personalization, and data analysis, driving innovative solutions and smarter decision-making.
Large language models
Product design
We use customised innovation strategies that create brand new opportunities for our ventures to grow.
User research
Innovation strategy fuels progress, blending creativity and market insights to unlock new possibilities. It navigates uncertainty, propels growth, and shapes the future of enterprises
Service design
Innovation strategy fuels progress, blending creativity and market insights to unlock new possibilities. It navigates uncertainty, propels growth, and shapes the future of enterprises
Interface design
Innovation strategy fuels progress, blending creativity and market insights to unlock new possibilities. It navigates uncertainty, propels growth, and shapes the future of enterprises
Experience design
Rigorous concept validation ensures our ideas are well-founded and aligned with market needs, increasing our chances of building successful ventures with real impact.
Concept validation
Marketing
Our data-driven marketing and content strategies enable us to reach the right audience with the right message, creating meaningful interactions and driving brand awareness.
Marketing Strategy
Our data-driven marketing and content strategies enable us to reach the right audience with the right message, creating meaningful interactions and driving brand awareness.
Analytics
With compelling content production and impactful campaigns, we engage and inspire our audience, generating excitement and interest around our ventures.
Content Strategy
With compelling content production and impactful campaigns, we engage and inspire our audience, generating excitement and interest around our ventures.
Content production
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