Our approach to
business innovation
Innovation is a proven process. We combine strategic thinking with rapid experimentation to help businesses identify opportunities for meaningful improvement. Our proven methodology ensures every innovation project creates lasting value.
Define
This crucial first stage is all about defining the business problem that's worth solving for you. The clearer the problem, the better the solution. Or as Einstein put it: "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions."
Why do we define?
Defining a business problem before seeking solutions is a foundational step to ensure success. A clear understanding of the issue allows us to identify root causes rather than treating symptoms, leading to more effective and sustainable solutions. It aligns stakeholders on objectives, preventing miscommunication or wasted efforts. Without a defined problem, resources like time, money, and talent can be misdirected, resulting in suboptimal outcomes. Moreover, a well-articulated problem creates measurable goals, enabling the evaluation of progress and success. In essence, clarity at the start lays the groundwork for efficient, impactful problem-solving.
How do we define?
We employ strong business analytics, utilizing data-driven techniques to analyze industry trends and gain comprehensive insights. This will give you a clear understanding of the business problem, enabling well-informed decision-making.
Solve
Once we have clearly defined the business problem that's worth solving, we can start creating a wide array of solutions. We will select and validate those solutions that are not only desirable from a customer perspective, but that are also feasible ánd viable. We'll work closely with you to select ideas that are interesting and viable for further development. Moreover, we will deliver a product plan and a go-to market strategy.
Why do we solve?
We solve to bridge the gap between problems and opportunities, transforming challenges into actionable solutions. Solving ensures that ideas are not just creative but are grounded in feasibility, viability, and customer desirability. It helps businesses unlock new value by addressing core issues in ways that align with their strategic goals. By solving, we deliver clarity, direction, and a concrete plan for execution, empowering businesses to innovate with confidence. Ultimately, solving drives growth, competitive advantage, and meaningful impact for customers and stakeholders alike.
How do we solve?
We conduct market research using service design principles to validate our concepts and ensure they deliver real value through consumer responses and the interactions between competitors within the market.
Another predominant part of solving is carrying out experiments and building prototypes, in order to de-risk assumptions. Because before dedicating our time and resources to a new venture, we need to minimise the risks. And once we have a validated solution we'll work with you to co-create a product plan and go-to-market strategy.
Deliver
Once it's clear that we all share conviction around the go-to-market strategy, we'll go beyond validation and deliver proof of concepts. At The Main Ingredient, we have a full set of in-house capabilities to build a high end product and services and deliver them to successful the market.
Why do we deliver?
At the Main Ingredient we believe that the proof of the pudding is in the eating. At the end of the day the real value of of our products and services can be judged only from practical experience or results and not from appearance or theory.
How do we deliver?
We are a dedicated team of designers, developers, marketers, and copywriters with the expertise to build a working, market-fit product. Our team takes you beyond software development to create customer-facing materials and establish effective marketing channels to launch your business.
Building better
business through
proven
innovation
Our approach has helped companies across industries improve and innovate. From optimizing existing operations to launching new initiatives, we focus on creating meaningful, lasting value.