It's a hassle; sharing bank account numbers or paying back in cash. People can feel cheap or afraid they will come across as too pushy.

They came to The Main Ingredient for our expertise in validation, solution-finding and design thinking. Together we created a solution called Tikkie.

We created focus on the absolute core of the product first. Simultaneously, we found the target audience and applied design thinking principles to shift into their perspective. Asking questions like:

      - What do they need?
      - What do they feel?
      - How can we help them best?

The result was the realisation that they craved an extremely easy-to-use product, available for everyone with a Dutch IBAN. So we set out to make a very straightforward first product.

Early stage validation helped to create a fully functional app in just two weeks. It got a lot of users smiling.