We joined APG in their mission to improve financial fitness in the Netherlands.

This resulted in Geldvinder: a prize winning, accessible self-service tool that covers all aspects of financial fitness.

Numbers showed that:

- 60% of the people in the Netherlands were not financially fit
- 1 out of 5 households had payment issues
- 62% of all employers had employees with financial problems

A successful proposition validation at an earlier stage showed this could be realised from an employer’s perspective.

Geldvinder helps people deal with complex issues like creating financial overview, solving debts and building a buffer. But Geldvinder also assists people to be financially prepared for unforgettable life events like buying a house or having a child.

This prize winning model provides insight in a customers financial fitness and rates it on a scale from 0% to 100%: the financial fitscore.

The fitmodel is leading throughout all of Geldvinder. Whether you’re planning a sabbatical leave or saving money for your child’s study, your fitscore is always telling you if you are still financially fit.

We shaped the product vision, designed and developed it from scratch, and created its brand. Our in house writers wrote the content for the entire platform. We also deployed a smart growth strategy and launched a direct marketing campaign to get new organisations on board.
‍
By June 2023, 23 leading employers added Geldvinder to their HR tools for employees.