The Main Ingredient logo

We create lasting victories by transforming brilliant ideas into beloved products, fueled by effective business models and a multi-disciplinary team with great execution power.

We combine startup thinking with corporate venturing.

We are digital venture builders by heart. We co-found ventures with corporate innovation labs by providing all elements to build powerful companies, making sure we go that extra mile.

In addition, we launch our own startups. This way, we combine the best of both worlds to build the 'champions' of the future.

About building champions

Our main ingredients

Entrepreneurship is in our DNA, which means we team up and put all our energy in building the champions of the future following our unique scan, build, grow strategy.


  • Innovation Strategy
  • Value Propositioning
  • Business Model Validation
  • Go-to-market Strategy
  • Pricing Strategy

UX & Design

  • IA & Wireframes
  • Interface Design
  • User Research
  • Prototyping
  • User Testing

Branding & Content

  • Brand & Content Strategy
  • Identity & Positioning
  • Content Production
  • Social Media
  • Campaigns & Activations


  • DevOps
  • Scalability
  • Architecture

Digital marketing

  • Marketing Strategy
  • Data Analysis
  • SEO / SEA
  • Email Automation
  • Growth Hacking

Let’s build
champions together

Stop by for a coffee

Oude Waal 37

1011 CD Amsterdam


© The Main Ingredient B.V. 2021