Building Geldvinder
A prize winning tool that makes people financially fit
In 2020, research revealed that many people needed help with managing their money affairs. Numbers showed that 60% of the people in the Netherlands were not financially fit, 1 out of 5 households had payment issues, and 62% of all employers had employees with financial problems.
APG wanted to improve people's financial behaviour in a positive and activating way. They came to The Main Ingredient for our expertise in validation, solution-finding and design thinking.
We shaped the product vision, designed and developed it from scratch, and created its brand. Our in house writers wrote the content for the entire platform. We also deployed a smart growth strategy and launched a direct marketing campaign to get new organisations on board.
From the start, The Main Ingredient really shared our mission of helping everyone to become more financially fit. This true customer focus made us build a much better product.