ABN AMRO bank saw an opportunity in the misery of the split bill. They came to The Main Ingredient for our expertise in validation, solution-finding and design thinking. Together we created a solution called Tikkie.
Paying for the bill or a gift on behalf of friends. It’s perfectly normal until you feel embarrassed asking for money. It's a hassle; sharing bank account numbers or paying back in cash. People can feel cheap or afraid they will come across as too pushy.
'The Main Ingredient created tangible results within two weeks.'
Together with the team of ABN AMRO we created focus on the absolute core of the product first. Simultaneously, we found the target audience and applied design thinking principles to shift into their perspective. Asking questions like:
The result was the realization that they craved an extremely easy-to-use product, available for everyone with a Dutch IBAN. So we set out to make a very straightforward first product. Early stage validation helped to create a fully functional app in just two weeks. It got a lot of users smiling :).
The number of users grew exponentially as a result of focus on key metrics and user experience. Within 4 months after launch the app hit 150K users. This is when we facilitated the handover to a dedicated team at ABN AMRO.
Tikkie grew into a verb and made the Dikke van Dale (Dutch dictionary). One of the big success factors is that people paying back did not need to have the app. People say it's almost too simple and good to be true. How cool is that.